Our Mission
we aim to create a community of generous gift-givers who value invaluable gifts and lasting relationships. We support local businesses by encouraging people to buy gifts from them.
Timeline
Overall: 10 Weeks, January 2022 - April 2022
Discovery and Research phase: 2 Weeks
Design and Development: 7 Weeks
Usability Test and Presentation: 1 Week
8wishes milestones
Opportunities
- Find thoughtful gifts
- Promote self-love
- Give unique gifts
- Remember important dates
Solutions
- Capturing and storing ideas on the go
- One-stop for all gifting ideas and making dreams come true with a curated Wishlist
- Access to our friends’ wish-lists
- Reminding about family and friend’s special occasions
My Design Process
As part of the design process, I played a crucial role in:
- Participated the brainstorming sessions
- Analyzing user research data
- Creating the brand's identity, including logo, motion, and color palette
- Developing user flows and information architecture with other designers
- Selecting typeface, icon set, and color palette
- Creating wireframes, UI mockups, and interactive prototypes
- Built a comprehensive component library and style guide
Target Audience
- Busy Professionals:
These are individuals who are constantly on the go and may not have a lot of time to shop for gifts. They may also value the convenience of being able to easily access gift ideas and manage their wishlists.
- Social Media Savvy Millennials:
This demographic is known for being very active on social media and may appreciate the ability to share their wishlists and gift ideas with their network. They may also be more likely to support local businesses and appreciate the app's emphasis on promoting self-love.
- Family-Oriented Individuals:
This group may include parents, grandparents, or anyone who enjoys giving and receiving thoughtful gifts. They may appreciate the app's reminder feature for special occasions and the ability to access their loved ones' wishlists.
- Gift Enthusiasts:
These are people who enjoy the process of gift-giving and may be more likely to seek out unique or creative gift ideas. They may also appreciate the app's curated wishlist feature and access to a community of gift givers.
User’s Goals
- Discover unique and thoughtful gift ideas for their loved ones
- Simplify the gift-giving process and save time and effort
- Receive personalized and meaningful gifts from friends and family
- Support local businesses and promote self-love through gift-giving
- Remember important dates and occasions for gift-giving
- Connect with a community of generous gift-givers
- Keep track of their wishlists and share them with others
- Give and receive feedback on gift ideas from the community
Design Research and Discovery
Method: Survey
To create an app that solves the pain points of gift-giving, we surveyed to gather insights from potential users. We found that the most common pain points in gift-giving include a time-consuming search for the right gift, difficulty in keeping track of important dates and events, uncertainty about what gift to choose, limited budget for gift-giving, feeling guilty about not giving a good enough gift and a stressful gift-giving experience.
We also discovered that users have the following goals in gift-giving: discovering unique and thoughtful gift ideas for their loved ones, simplifying the gift-giving process and saving time and effort, receiving personalized and meaningful gifts from friends and family, supporting local businesses and promoting self-love through gift-giving, remembering important dates and occasions for gift-giving, connecting with a community of generous gift-givers, keeping track of their wishlists and sharing them with others, and giving and receiving feedback on gift ideas from the community.
8Wishes User Persona
Features based on Insights
Using the insights from our research, we developed a PWA app that addresses the pain points and goals of gift-giving.
The app includes the following features:
- Capturing and storing gift ideas on the go
- One-stop-shop for all gift ideas with a curated wishlist
- Access to friends’ wishlists
- Reminders for family and friend’s special occasions
- Ability to search for thoughtful gifts based on recipient, occasion, and price range
- Option to support local businesses by filtering gift ideas by location
- Ability to share wishlists and gift ideas with friends and family
- Personalized recommendations based on user history and preferences
- Self-love category with curated gift ideas for treating oneself
competitive analysis
- Amazon Wishlist:
A feature-rich platform that allows users to create, share and add items to their wishlist from Amazon's vast product catalog.
- Giftster:
A gift registry platform that allows users to create wishlists and share them with friends and family. It also includes features like group gifting and private messaging.
- Elfster:
A gift exchange platform that allows users to create wishlists, and organize and manage gift exchanges with friends and family. It also includes features like anonymous gifting and wishlist sharing.
- Instagram and Pinterest:
Social media platforms allow users to save and share gift ideas through posts, stories, and pins.
- Traditional brick-and-mortar stores: Such as Target or Bed Bath & Beyond offer gift registries, allowing users to create wishlists and share them with family and friends.
8Wishes Competitors
how do we stand out from others?
- Customized wish lists for a personalized gift-giving experience
- A curated list of gift ideas for unique and creative options
- Focus on small, trendy, and local businesses to support the community
- Gifts that offer experiences, not just physical products, for meaningful and memorable moments.
user flow
1. User downloads and opens the 8Wishes app.
2. User creates a profile and sets up their personal Wishlist.
3. User browses through the community of gift givers and discovers gift ideas at nearby stores and online shops.
4. User adds items to their Wishlist and shares them with their friends and family on social media.
5. User receives notifications about upcoming special occasions and important dates for their friends and family.
6. User selects a gift from their friend's and family's Wishlist and purchases it either online or at a local store.
7. User has the option to give a charitable donation as a gift instead of a physical item.
8. User receives feedback on the gifts they've given and can rate the gifts they've received on their own Wishlist.
9. Users can continue to browse and add items to their Wishlist for future occasions.
8Wishes user flow
Wireframes
Final UI / Mobile Version
desktop ui
To ensure a seamless user experience, we developed a comprehensive component library and style guide. We also used agile methodologies with two-week sprints for the deliverables of the project. Designers used Figma as their main design tool to create user flows, wireframes, UI mockups, and interactive prototypes, while developers used GitHub to write their codes, track progress, and share the results with the team.
Usability Test:
To ensure the app's usability and effectiveness in addressing the pain points and goals of gift-giving, we conducted usability tests and presentations with potential users. The feedback we received was overwhelmingly positive, with users praising the app's convenience, ease of use, and personalized recommendations.
Branding
My concept for the logo and branding of 8Wishes is based on the number 8, the infinity symbol, and the gift wrapping shape. I envision the logo to be a combination of these elements, representing the endless possibilities and joy of gift-giving. The number 8 represents infinity, which symbolizes the limitless potential of gift-giving. Meanwhile, the gift wrapping shape conveys the idea of a gift that is beautifully presented and well thought out. By combining these elements, the logo will convey the message that with 8Wishes, gift-giving is an infinite experience of joy and generosity.
concept
form
color
final logo / variants
final logo
Business Opportunities
- Advertising:
8Wishes could display targeted ads based on users' wishlists and shopping preferences.
- Affiliate marketing:
8Wishes could partner with local and online retailers to promote their products and receive a commission for each sale made through the app.
- Premium Features:
8Wishes could offer additional features and benefits for a subscription fee or a one-time payment.
- Data Analytics:
8Wishes could collect data on users' shopping habits and wishlist preferences and offer analytics and insights to businesses and retailers to help them better understand their target audience.
- Partnerships:
8Wishes could partner with event planning and gifting companies to offer specialized services such as wedding or baby shower registries.
- Gift Card Sales:
8Wishes could sell gift cards for local businesses and online retailers, providing users with an easy way to purchase and give gifts.
- Personal Shopping Services:
8Wishes could offer personalized shopping services for users who need help finding the perfect gift for their loved ones.
- Social Media Marketing:
8Wishes could leverage its social media integration to offer targeted social media marketing services for businesses and retailers.
Future Enhancements
Integration with Shopify APIs:
By integrating with Shopify APIs, we can provide users with even more gift ideas from a wide range of online stores, including small businesses and independent creators. This will increase the platform's value proposition & provide users with more options to choose from.
Social Sharing of Wishlists:
In addition to sharing wishlists with family and friends, 8Wishes can expand its reach by allowing users to share their wishlists on social media platforms. This will allow users to showcase their preferences and interests to a wider audience, potentially leading to more gift purchases and greater engagement with the app.
Reminder Notifications:
Forgetting important dates and occasions can be a common problem for many people. By implementing reminder notifications, 8Wishes can help users stay on top of important dates and avoid missing any special occasions. Users can set reminders for themselves or receive notifications from the app, making it easier to stay organized and thoughtful.
Conclusion
Overall, we were able to create a PWA app that addresses the pain points and goals of gift-giving and provides a unique and valuable solution to our target audience. Through our research, design, and development process, we were
